Föräldrarlediga fredagar - Tekniska museet

Föräldralediga fredagar are specially designed for all those on parental leave who want to discover the world together with their baby at Tekniska on Fridays. With specific activities curated for families with babies, it's the perfect way to bond and learn in an engaging environment.


My team and I developed this ad campaign to attract more visitors on Fridays. I was personally responsible for curating the images and copywriting, ensuring a cohesive and engaging message. From concept to execution, I was deeply involved in the entire process.

In terms of communication, I intentionally kept the messaging direct and straightforward. Knowing that our target audience, primarily families with young children, often have a lot on their plates, I wanted to ensure the content was easy to digest and immediately relevant. The simplicity of the approach resonated well with the audience, making it both accessible and impactful.

This initiative was so well-received that it became one of our most clicked ads of the year, significantly boosting ticket sales.

Role: 
GRAPHIC DESIGN & COPYWRITING